Competitive ad intelligence
Calibrate your
creative judgment.
Meridian is the reference instrument for competitive ad intelligence. Every competitor ad collected. Every pattern measured. Every next test made clear.
Your website and competitor names are enough to begin.
- Sources
- Meta & Google ad libraries
- Method
- Longevity, repetition, and pattern analysis
- Output
- Prioritized next tests for your team
The Meridian method
Five movements, one reference point.
A fixed sequence, run the same way every time — so your judgment has something stable to stand on.
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01
Track
Every competitor ad, collected and kept current.
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02
Analyze
Creative, copy, offers, and formats — measured, not guessed.
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03
Benchmark
Your work, set precisely against the category.
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04
Calibrate
Patterns separated from noise. Signal made legible.
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05
Report
The next tests to run, in the order to run them.
The instrument
A complete teardown of your competitive set.
What competitors are running, how long each ad has stayed active, which choices repeat — and where your marketing diverges from the category.
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Ad longevity. See which creatives competitors keep paying to run — persistence is the honest signal.
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Repeated patterns. The visual and copy choices that recur across the set, quantified.
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Your position. Where your current marketing converges with — and departs from — the category.
Competitive set
Creative persistence
Longest-running ad
94 days
4.2× the median in this set
Creative pattern
68%
Lead with a person as the hero image
Next test
Lead with the customer outcome
Hold offer and audience constant
The Meridian standard
“Calibrate your view.
Outperform your category.”
What you work with
All collected ads in one place
Meta and Google ads organized by competitor, channel, format, and active dates. The raw material, always at hand.
Evidence, not performance claims
Compare longevity, repetition, messaging stages, visual patterns, offers, and calls to action. No invented metrics.
New ads and changes over time
Repeat collection shows what entered, what left, and what changed across your competitive set.
Meridian beta
Start with your website. Leave with the competitive picture.
Your website and competitor names are enough to begin.